Hotel Management Blog

Hospitality industry news, articles, publications, trends, tips, ideas, strategies and best practices …

10 Tips to Attract Chinese Travelers & Tourists with your Hotel

竞博电竞平台 www.buylvepileather.com

With around $300 billion spent every year overseas, Chinese market is incredibly tempting for hotels, but it's probably the hardest one to penetrate as well. We are always looking to develop our revenue management and distribution strategies for new opportunities. Talking with some of the experts in the market we have put together a top 10 list of tips and best practices to make your hotel ‘chinese friendly’ and attract this massive growing market segment.

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Secrets of Revenue Management: Protect your hotel brand from Brandjacking

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Con Air: what is brandjacking?

The neologism brandjacking was coined over a decade ago, by astutely combining the words branding and hijacking. In our industry, when we talk about brandjacking, we usually refer to all those activities whose lowest common denominator is the exploitation of another company brand's equity, such as the creation of fake social network profiles or mirror-websites. The most frequent use of brandjacking is, however, is the one that goes under the name of Affiliate Brand Bidding. This mischievous tactic consists in investing in search engines advertising campaigns and bidding on terms that are related targeted company. Ever googled your? hotel’s name and found Booking.com, Expedia, trivago and TripAdvisor before your official website? Well, that’s ABB.?

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Record Performance for Independent Hotels in 2017

Looking back at 2017, it was an incredible year for independent hotels. We have measured record performance levels at Xotels. Financial results based on strategic revenue management have never been higher.Looking back at 2017, it was an incredible year for independent hotels. We have measured record performance levels at Xotels.??Financial results based on strategic revenue management have never been higher.

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Amsterdam - Bangkok - Barcelona - Brussels - Dubai - Jakarta - London - Miami - New York - Paris

Xotels Ltd., Zandvoortselaan 10, 2042 XA Zandvoort, The Netherlands
Chambers of Commerce, Haarlem - the Netherlands, Nr: 34 24 13 54

Our Partners: HotelScienz - Veturi Hotels - Vojo-Ventures

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