Is your hotel on the right distribution channels?

Are you competing with your competitors on the same distrbution channels? Are there any regional or local websites in other countries that have distribution strength for your destination? On which distribution channels should you be present? Understanding distribution is key in revenue management.


Where are your competitors? Benchmarking from time to time your on line competitiveness will give insight in the understanding of your booking pace. Also check their ranking via Google searches and third party websites!

Use Google to identify distribution opportunities;
  • search for 'hotel + your destination? on the different country sites of Google... (,, .fr, .de, .it, .es, .nl, etc)
  • search for competitor hotels on the different country sites of Google
  • make an overview and contact the sites that appear on page one, or advertise on Google, Yahoo and Bing



Your hotel distribution strategy is a vital part of your revenue management plan. Make sure you are on the internet distribution channels that promote your destination online. And remember the power of marketing they have. The put your hotel in front of many consumers you can't reach directly, and some of them even book directly.
And of course dont forget about the GDS, as the Global Distribution System is still an important source of bookings.

Previous Page Next Page

Amsterdam - Bangkok - Barcelona - Brussels - Dubai - Jakarta - London - Miami - New York - Paris

Xotels Ltd., Zandvoortselaan 10, 2042 XA Zandvoort, The Netherlands
Chambers of Commerce, Haarlem - the Netherlands, Nr: 34 24 13 54

Our Partners: HotelScienz - Veturi Hotels - Vojo-Ventures

Aggregated Rating Score

Don't miss a thing!
Subscribe to our blog

Sign Up ! Get the latest tips and trends from our blog

Please complete this form to create an account, receive email updates and much more.
Contact Email  *
You can sign up to receive email updates from topics that may interest you.
*Required Fields